Juju Smith-Schuster had a target on 25% of his routes run and 2.47 yards per route run. He looks firmly in place to be the second option in this offense behind Kelce.
Marquise Brown had a disappointing debut, but saw 39.5% of the team’s air yards. Better days are ahead for him.
Greg Dortch led the Cardinals in targets, receptions, receiving yards, targets per route run and was in on all 44 Cardinals dropbacks. There is reason to believe Dortch can be productive in this role especially with Rondale Moore and Deandre Hopkins out.
Isiah Pacheco led the Chiefs with 62 rushing yards and also looked good with 46 yards after contact. 10 of his 12 carries came in the fourth quarter with the game out of hand. This could lead to opportunities in the future, but for now this is Clyde Edwards-Helaire’s backfield.
The Vikings schemed Justin Jefferson open and away from Jaire Alexander. 151 of Jefferson’s 184 yards were against linebackers or a safety in coverage. Alexander gave up exactly zero yards to Jefferson. This is extremely exciting for him as the offense is clearly tailored to moving him around and finding ideal matchups for him to get open. He is in for a monster season and has a chance to break the single season receiving record.
The Packers running backs got targeted on 25% of their routes run combined.
The quartet of Christian Watson, Romeo Doubs, Randall Cobb, and Sammy Watkins all split time almost equally as they all ran 25 or more routes.
Watson led the crew with 29 routes run and could’ve had a big day if he didn’t drop a wide open 75 yard touchdown.
It was encouraging for both Watson and Doubs to be involved with the offense this early on. The Packers are going to bounce back and they could see some early season production.
Saquon Barkley is back. Not only did he lead the entire league in rushing yards this week, but he also led all Giants players in routes run with 21 and targets with seven. He is in for a massive bounce-back season.
Kyle Phillips ran 21 routes and saw nine targets! Getting a target on 43% of your routes in your debut is extremely encouraging. This just adds onto all the training camp hype that Phillips was getting. He should eventually be a full-time starter in the slot for the Titans by the end of the year.
Treylon Burks only ran 13 routes but he made the most out of them. He was targeted on five of those and had 4.23 yards per route run. This is extremely encouraging for not only his usage as the season progresses, but for him to be able to command targets at a high rate when he sees more volume. It’s obviously a small sample but these are elite numbers.
Davante Adams had a crazy 45% target share in his first game with the Raiders. Extremely impressive and it definitely looks like he is the alpha wide receiver here.
The targets seem to be pretty concentrated between the trio Adams, Waller and Renfrow. 82% of the targets went to one of those three players. Renfrow was on the field for 88% of dropbacks. This is very encouraging and up from last year when Waller was on the field.
Josh Jacobs still looks like the clear workhorse here with Brandon Bolden sprinkling in. Jacobs saw ten of 13 rushing carries in the backfield in a negative game script.
CeeDee Lamb saw 10 targets and a target on 22% of his routes run, but only had 29 receiving yards. Despite now playing with Cooper Rush at quarterback, I’m not worried about Lamb. Those were extremely positive underlying metrics. He should bounce-back even though his weekly ceiling is not limited without Dak Prescott.
Julio Jones saw a target on 23% of his routes run and also contributed two rushing attempts. He only ran one less route than Mike Evans. It’s clear everything is in line for Julio Jones to have a big bounce back season especially with Godwin now being sidelined with a hamstring injury.
Ezekiel Elliot ran ten times for 52 yards and had 3.4 yards after contact per attempt. This would’ve been the fourth highest line dating back to the beginning of last year. It’s encouraging considering he was reportedly playing with a PCL injury all last season.
Everybody is touting Geno Smith, but he had some concerning underlying metrics. He had an average depth of target (aDOT) of 5.0. He only attempted one pass that traveled 20 or more yards.
For reference, 18.8% of Russell Wilson’s passes last year traveled 20 or more yards. This is a concern for the upside of guys like DK Metcalf and Tyler Lockett. Metcalf had an aDOT of 4.1, but did see a target on 24% of his routes.
Volume may not be the issue here for Metcalf, but rather the lack of deep routes in this offense without Russell Wilson. It’s something to keep an eye on.
Albert Okwuegbunam ran the third most routes on the team ahead and looks to be the third target in this offense.
Cortland Sutton had a mediocre day, but he saw 44% of the air yards. This is extremely encouraging for Sutton to have a massive season. He’s likely to be the 1A in this offense.
Javonte Williams saw 65% of the running back passing down snaps and turned that into 12 targets. We shouldn’t expect this on a weekly basis, but it does keep his value high while still splitting work with Melvin Gordon.
If you enjoyed this work you can follow more of my work on Twitter.
Dalton Kates is a full time employee of Mojo. All trades you make are with Mojo, which sets the lines as the “house”. Recommendations are for entertainment purposes only. Please use your own judgment and data to make trades. 21+. Must be in NJ to trade. Gambling Problem? 1-800-GAMBLER"