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Fired Up

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September 30, 2022

Written By Thomas Trudeau

Finally, it’s here.

The holy grail: the world’s first true sports stock market.

My first “I knew it” athlete was Lebron James. He was playing at an unprecedented level during the mid-2000’s, but all ESPN and my friends seemed to want to discuss was how he was unclutch. I knew they were wrong about him!

I chanted Rajon Rondo’s name on draft day 2006. Ditto Nikola Jokic in 2014. (The Knicks selected Renaldo Balkman and Cleanthony Early instead, lol.) I couldn’t believe the Jets traded up to draft Mark Sanchez in ‘09!

It was fun to be right. But it was not profitable!

Today’s Options:

  1. Traditional Bets: Between the rake sports books take when you win and fleeting excitement, it never hooked me. What does +130 mean again? I’m confused.
  2. Fantasy Sports: A great hobby to share with friends & family. I could never get into DFS. I don’t want to build a new lineup every night or guess if Mahomes will beat a fantasy projection. I love the dynasty football format, but you can’t buy & sell any player, any time. Is anyone trading me Ja’Marr Chase? No.
  3. Sports Cards: I hit it big buying Luka Doncic and Jayson Tatum rookie cards in 2019. I have since been completely broken by volatility, endless trips to the post office, transaction costs and card grading fees.
  4. Sports NFTs: When NBA Top Shot exploded I was already wise to issues that inevitably arise with assets without intrinsic value and liquidity concerns.

The world has never seen anything remotely like Mojo before.

It’s been a whole sentence since I created a numbered list, so here are some examples of what makes Mojo’s arrival earth shattering.

  1. Culturally Relevant Share Prices. Quick: where do you go to look up how good a restaurant is? To check home prices? Where do you go to look up how good athletes are? (Crickets.) Share prices on Mojo rank players based on their career value, with Tom Brady at the top, which means for the first time in sports history there’s a real-time, objective way to compare players to their peers past and present. Brady vs. Rodgers can finally be settled… in two taps.
  2. Prices Move Like Stocks: What moves share prices on Wall Street? A big quarterly performance report, a sweet ad for a new product, the hot new CMO, legislation that makes it easier to do business, etc. What moves share prices on Mojo? A big performance, a sweet video featuring an improved physique, a hot new WR1 the QB can sling it to, a rule change that makes it harder to defend quick wide receivers, etc.
  3. Dynamic Share Prices: 365 days of extended market hours means Mojo is alive, even in the offseason! It’s thrilling to see a big play move share prices in real-time. You’ll never be able to watch the NFL Draft again without the Mojo app open after you see how rookie landing spots can affect share prices on Mojo.
  4. Liquidity: Think of your favorite sports hobby where dollars are involved. Can you enter and exit positions whenever you want? Do you always know exactly what your investment is worth? With small exceptions, Mojo allows users to trade shares instantly; an absolutely mind blowing user value proposition.
  5. Invest In Pre-Breakouts: If you believed Jalen Hurts could be an NFL starter back in ‘20, what would you do? He was backing up Carson Wentz in Philly. There are no player prop bets for backup quarterbacks! DFS doesn’t even make projections for backups! Meanwhile, what’s the best way to make money on Mojo? It’s to invest in pre-breakouts (think Hurts in ‘20 or Amon-Ra St. Brown and Elijah Mitchell in ‘21) before they become starters.
  6. Objective, Guaranteed Payouts. The market can take share prices on a roller coaster ride, but eventually investments users decide to hold long-term will settle for guaranteed cash based on 100% objective criteria (more details will be coming on that later!).
  7. Shorting. We know this feature won’t be for everyone, but at some point anyone who opens up Mojo will say to themselves, “how is this guy’s share price so high?” Shorting allows users to bet against players and profit if the price goes down. As a feature: users can never lose more money than they put up shorting on Mojo.
  8. Custom Risk / Reward. Some users may see four percent price movement on their Patrick Mahomes shares on Sunday and think: “meh.” Don’t worry, we got you! Mojo will offer multipliers on veterans, so users can supercharge your returns.

Every day I fall more in love with Mojo. Prices move intuitively. The UI is elegant. The game is simple. The product works like magic.

Mojo’s mission is to bring more fun into the world. Above all else, Mojo is going to take something we already know people want to do (invest in athletes), and make it better, safer and easier.

Visit to sign up for early access and get a chance to win $1000

Thomas Trudeau is a full time employee of Mojo. All trades you make are with Mojo, which sets the lines as the “house”. Recommendations are for entertainment purposes only. Please use your own judgment and data to make trades. 21+. Must be in NJ to trade. Gambling Problem? 1-800-GAMBLER
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